Your attention is drawn to the Gift partner of the 4th International Forum “Woman of the Third Millennium”.
When business becomes not just a job, but a state of mind.
The southernmost point of the Voronezh region is a small but very cozy town, whose name still hides a mystery – Boguchar. It is one of the Small historical cities of Russia, and its rich history and strong cultural traditions make this place attractive for tourists. The delicate architecture of the ancient merchant town is perfectly combined with the developed infrastructure. And the cable-stayed bridge “Thousands of Fireflies” has already become Boguchar’s most recognizable location.
The names of Afanasyev, Chekhov, Sholokhov, Platonov, and Kischenko are associated with the city. The picturesque nature of the Boguchar region is described in literary works and on famous canvases that can be seen in private collections and state museums. It is worth visiting here at least once, and the grass steppes, the aromas of various grasses, sweet strawberries, funny baibaki and Father Don will forever settle in your heart.
This is my Small homeland, a place of strength and inspiration. Here, every corner is close and understandable to me, everywhere I can find inspiration. The older I get, the more I understand the secret of the success of those people who live here and achieve certain heights in their activities. This is unconditional love for the native land and the desire to make it even better.
For example, my countryman Vladimir Polshakov is the only Boguchar artisan who has been awarded the title of “People’s Master of the Voronezh Region.” His souvenirs can be found in absolutely any city of our vast Homeland and even beyond its borders. A variety of wooden products at Vladimir Alexandrovich’s enterprise are painted in a unique technique, which is popularly called “Bogucharskaya Khokhloma”.
In the 70s of the last century, this painting was invented by Faina Lobastova, the main artist of the souvenir shop at the Bogucharsky forestry, in which Vladimir Polshakov also worked. She used the technique of background writing as a basis – when a background is applied to gold with black paint, leaving the ornament golden. Bogucharian craftsmen added daisies, cornflowers, hop cones and pea tendrils to the classic elements of Khokhloma painting. When the forestry enterprise ceased to exist, it was Vladimir Alexandrovich who did not allow this unique painting to disappear – he organized a limited liability company, hired former colleagues in the workshop and has been manufacturing branded souvenirs for 20 years.
My story confirms the well-known saying: “Where I was born, I came in handy there.” My whole life has been spent in Boguchar, my children were born here, my projects are implemented here and my intense social activities take place. It is very important for me not just to run a business, but to contribute to the life of my native land, to be involved in its development and prosperity. My philosophy is simple – do what you love and love what you do. Each of my projects was born out of personal experience and the desire to make the people who live next to me feel comfortable, cozy and useful.
Since I was young, I have been passionate about sports, so one of the areas of my activity is a sporting goods, clothing and footwear store that meets the needs of athletes of any level – from amateurs to masters of sports. In addition, I am a member of the Sports Council under the administration of the Bogucharsky municipal district and oversee several areas at once – boxing and Greco-Roman wrestling. Realizing how important sport is for the development of the younger generation, I try to support young athletes, from sponsorship to organizing competitions and contests.
Another project is a cozy cafe in the city center. I wanted to create a place where I could sit with my family and friends, succumbing to the leisurely rhythm of our city’s life and making a stop in the daily series of worries and troubles. When I created the atmosphere of this place, I listened to my feelings – is it good for me here, is it comfortable, does there arise a desire to return here again. Now the cafe has become not just a food outlet, but a place of attraction for connoisseurs of delicious cuisine and cozy interior.
My youngest project is the JNS JULIENEWSTYLE line of hair and body care cosmetics. Like any woman who is a mother of two daughters, I pay great attention to cosmetics. My girls are engaged in choreography, and these are hairstyles, a large number of fixing agents and high temperatures during styling. The hair becomes dry and brittle during this treatment. In search of a working tool, we tried a lot. But if you want a good result, go ahead. Who can take care of my girls better than me? That’s exactly the question I asked myself when the idea of creating natural cosmetics without the use of parabens and harmful substances was born in my head. Having studied all the subtleties of this process, having conducted more than one experiment, I found my formula for high-quality and safe hair and body care. Shampoos and balms of my brand are approved by hairdressers, they really work, giving new life to hair. And body lotion with the effect of “skin like a baby” is an incredible sensation that absolutely any woman can afford.
When you live in a small town, you are always in the palm of your hand – visible from all sides. Therefore, it is important to approach his business responsibly and with a soul, so that he would not be ashamed to look into people’s eyes. These are the basic precepts of my business, simple and understandable. Looking at the smiles of customers, receiving feedback from them with thanks, and hearing from new customers that they came to you on a recommendation is almost happiness for a person who is in love with his business.
Julia Kuzmina
Short description
The philosophy of love for business, territory, and people. The story of a female entrepreneur from the Russian countryside, who proved that it is not only possible to build a business in a megalopolis. About what inspires new projects and motivates for development, in the story of the creator of the brand of care cosmetics JNS JULIENEWSTYLE Julia Kuzmina.